Invesco to move to one global brand

Feb 16th, 2018 | By | Category: ETF and Index News

Invesco has announced that it is moving to a unified global brand. The company will now be referred to as Invesco everywhere it does business. The brands affected by the change are Perpetual, Trimark, and Invesco’s ETF business PowerShares.

Marty Flanagan, President and CEO of Invesco

Marty Flanagan, president and CEO of Invesco.

There will be no immediate change; each subsidiary brand will be retired at a pace that makes sense for them individually. The aim is to complete most of the work in 2018.

The move to one unified brand will not change any of the company’s investment philosophies or processes.

Marty Flanagan, president and CEO of Invesco, said, “Although we are moving to a unified brand, we will preserve the time-tested and distinctive investment perspectives, processes and approaches of our many investment teams across the globe. In the case of PowerShares, we will build on its reputation as an innovative pioneer in factor and smart beta. In the case of Perpetual, we will focus on preserving its reputation for a distinctive investment management philosophy and approach which has helped clients achieve their investment objectives for many years.”

Invesco expanded its ETF offering towards the end of last year when it announced that it had entered into an agreement to buy Guggenheim Investments’ ETF business, which has $36.7 billion of assets under management. The acquisition is set to strengthen Invesco’s ability to meet the needs of institutional and retail clients in the US and across the globe. With this new addition, Invesco’s ETF assets under management will total more than $196 billion globally.

Dan Draper, global head of ETFs for Invesco, said, “With its acquisition of Source and its planned acquisition of Guggenheim Investments’ ETF business, Invesco has demonstrated serious commitment to expanding our highly diversified suite of ETFs. As we focus on providing meaningful solutions to help clients achieve their investment objectives, we will transition PowerShares to the Invesco brand, which encompasses our full range of active, passive and alternative capabilities. What we won’t move away from is our legacy as one of the pioneers in factors and smart beta, where we have demonstrated leadership and remain committed to further strengthening our position by providing innovative capabilities that meet client needs.”

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