White label exchange-traded fund issuer ETF Managers Group has launched its own FINRA-registered broker dealer, ETFMG Financial, to provide distribution services to its growing family of ETFs.

Samuel Masucci, CEO and co-founder of ETF Managers Group.

“This is another significant step in building out our full platform of ETF services,” said Samuel Masucci, CEO and co-founder of ETF Managers Group.

“We are excited about bringing distribution in house which enhances our already expansive services that benefit our partners and the investors in our funds.”

The ETF Managers Group funds utilizing the new broker dealer include the PureFunds family of thematic ETFs, consisting of cybersecurity (NYSE: HACK), big data (NYSE: BIGD), financial technology (NASDAQ: FINQ), video game technology (NYSE: GAMR), drone economy (NYSE: IFLY), health & medical (NASDAQ: IMED), mobile payments (NYSE: IPAY), and junior silver (NYSE: SILJ) strategies.

Other ETF Managers Group funds to use the broker dealer include the Etho Climate Leadership US ETF (NYSE: ETHO), Sit Rising Rate ETF (NYSE: RISE), Spirited Funds/ETFMG Whiskey & Spirits ETF (NYSE: WSKY), BlueStar TA-BIGITech Israeli Technology ETF (NASDAQ: ITEQ), and Tierra XP Latin America Real Estate ETF (NYSE: LARE).

“I’ve worked with Sam’s group since 2012 and this development is consistent with ETFMG’s continued success delivering high-quality services to fund shareholders and their partners,” said Bryce Doty, senior portfolio manager at Sit Investment Associates.

Conor Platt, founder of Etho Capital, added: “The experienced management team at ETFMG and the greater amount of fund services they have brought in-house leads to day-to-day efficiencies for us, better communication, and we think ultimately better management of the fund.”