WisdomTree to ditch Boost and ETF Securities brands in product reorganisation

Jul 31st, 2019 | By | Category: ETF and Index News

WisdomTree has announced changes to its European exchange-traded product suite as it completes the integration of ETF Securities’ European commodity, currency, and short-and-leveraged ETP business.

Alexis Marinof, Head of WisdomTree Europe

Alexis Marinof, Head of WisdomTree Europe.

The issuer plans to unify 224 products (including ETFS- and Boost-branded ETPs) under one WisdomTree brand and close 192 duplicate or stale products.

The changes come following the firm’s acquisition of ETF Securities in April 2018.

On completion of the process, which is scheduled for the end of September, WisdomTree will offer 250 products available across commodities, equities, foreign exchange, fixed income, and alternatives.

Alexis Marinof, Head of WisdomTree Europe, said, “The final stage of integration of ETF Securities allows us to be Europe’s leading authority in commodities on top of WisdomTree’s existing strength in smart beta equities, fixed income, and more.

“We recognise the confidence our investors have in us to offer a diverse range of products that add value to their portfolios, and we consistently strive to launch products that meet these expectations. Our focus is firmly on innovation and this final stage of refinement is representative of a stronger, more competitive product platform.

Marinof continued, “As the world evolves and technological change abounds, so too do the opportunities for investors. We are continuing to build products that meet client demand and with a number of new products in the pipeline, we are confident that we will continue to exceed our clients‘ expectations and offer an unrivalled range of premium products.”

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