WisdomTree has entered into an agreement with Cetera Financial Group, an independent financial advisor, in which WisdomTree ETFs will be made available on Cetera’s commission-free product platform.

WisdomTree ETFs will be made available on Cetera’s no-transaction fee product platform.

In return, WisdomTree will provide Cetera’s network of firms with ongoing ETF education and support.

Kurt MacAlpine, WisdomTree executive vice president and global head of distribution, said, “WisdomTree is thrilled to collaborate with Cetera. In addition to making WisdomTree ETFs available as part of Cetera’s no-transaction fee platform. We are also looking forward to delivering our award-winning Advisor Solutions program to financial advisors using the Cetera platform.”

Sheila Woelfel, Cetera’s head of portfolio solutions, added, “We are really excited about our new relationship with WisdomTree. Their differentiated solutions are well-aligned with our strategic imperative of ensuring a broad offering and providing our advisors with an end-to-end Advice Centric Experience for their clients. We think this is a great opportunity for clients and advisors.”

WisdomTree’s ETFs are already available on several other trading platforms including Schwab’s One Source and E-Trade.