Meet Kevin Pricing Power ETF (PP US) – Portfolio Construction Methodology

The investment philosophy underpinning the actively managed Meet Kevin Pricing Power ETF focuses on U.S.-listed equities of companies exhibiting durable “pricing power,” assessed primarily via price elasticity—ability to raise prices without proportionate demand loss. The sub-adviser screens U.S.-listed companies (≥USD 100m market cap), favors founder-led and innovation-forward businesses, and uses proprietary research on customer engagement, technological advancement, and disruptive positioning. Bottom-up selection then evaluates PEG, revenue and margin growth, and related fundamentals to construct a non-diversified portfolio generally holding ~25–60 names across all-cap segments. Position weights reflect conviction within risk limits; sector exposures are an output of security selection rather than targets. Up to 30% of assets may be allocated to “targeted ETFs” tactically for macro hedging when specific risks are identified. Turnover is driven by changes in fundamentals, pricing-power assessments, and risk management.

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