Meet Kevin Pricing Power ETF (PP US) – Investment Proposition

Meet Kevin Pricing Power ETF (PP) provides actively managed exposure to U.S.-listed companies the sub-adviser views as “innovative” and able to exercise pricing power—firms expected to sustain demand while adjusting prices as input costs or competitive dynamics shift. The portfolio is typically concentrated and non-diversified, emphasizing bottom-up selection across market caps, with position sizing informed by fundamentals such as margin durability and growth prospects. The strategy may incorporate targeted ETFs as macro-hedges when broad or sector-specific risks are identified, allowing risk to be managed without wholesale portfolio changes. Resulting characteristics often lean toward quality and growth, though exposures can vary with opportunity. The fund can be sensitive to equity market drawdowns, sentiment toward high-multiple assets and policy-driven shifts that affect innovation-linked industries. Potential roles include a satellite growth sleeve, factor-completion tool for pricing-power or innovation tilts, and a tactical overlay when emphasizing companies with perceived competitive advantages. Suitable users include growth-oriented allocators pursuing idiosyncratic alpha via active selection and OCIOs seeking a concentrated thematic complement to a core equity allocation. Key risk to monitor: concentration and associated active risk if selection views diverge from the broader market.

To explore PP in more depth, visit our ETF analytics platform for institutional-grade insights — including performance and risk metrics, correlations, sensitivities, and factor exposure: https://www.etfstrategy.com/etf/PP_US