PGIM Jennison Better Future ETF (PJBF US) – Investment Proposition

PGIM Jennison Better Future ETF (PJBF) targets long-term capital growth by investing in companies whose products and services help address environmental and social challenges identified through a research framework aligned with widely recognized sustainability objectives. The actively managed approach applies bottom-up analysis to assess revenue durability, competitive positioning and unit economics, resulting in a concentrated, high-conviction portfolio rather than broad market exposure. Portfolio construction integrates material environmental and social factors alongside traditional financial metrics. Key characteristics include a growth orientation, potential tilts toward quality and innovation, and sensitivity to regulatory, consumer and technological shifts that influence adoption. In portfolios, PJBF can serve as a values-aligned mandate, a satellite growth sleeve, or targeted exposure to companies developing solutions in areas such as resource efficiency and access to essential services. Likely users include mission-driven institutions and wealth managers expressing sustainability preferences within diversified plans. Regimes with constructive policy and improving cost curves tend to favor the strategy, whereas adverse regulation or waning sentiment toward impact themes can challenge it. A fund-specific risk to monitor is concentration among solution providers, which can amplify idiosyncratic outcomes.

To explore PJBF in more depth, visit our ETF analytics platform for institutional-grade insights — including performance and risk metrics, correlations, sensitivities, and factor exposure: https://www.etfstrategy.com/etf/PJBF_US