ProShares Online Retail ETF

ONLN
ETF Ticker

-3.42%

-1.74%

NYSE Arca Exchange

Equity

Global

Thematic

The ProShares Online Retail ETF, ONLN_US, is listed on the NYSE Arca Exchange and tracks the ProShares Online Retail index. The fund provides exposure to Global, Thematic Equity and has assets under management of $60.9m (as of Aug 31, 2026). The ETF trades in USD and was listed on the exchange on Jul 13, 2018. It has a net expense ratio of 58bps. (All data in USD as of Oct 16, 2026 unless stated.)

The underlying ProShares Online Retail Index offers concentrated exposure to companies whose primary business is selling goods or services to consumers online or through other non-store channels. The index universe is limited to U.S.-listed common stocks and ADRs that meet thematic screens for online retail and satisfy minimum size and liquidity requirements, so that constituents are predominantly mid- and large-cap names with meaningful daily trading value. Companies are identified using revenue-based and business-description criteria to emphasize pure-play and dominant online platforms over diversified retailers with limited digital presence. Eligible stocks are weighted using a modified free-float market-cap methodology that caps individual positions and constrains aggregate exposure to the largest constituents, reducing concentration risk in mega-cap e-commerce platforms. The index is rebalanced monthly to reset weights and maintain liquidity standards, and is reconstituted annually to reassess the online-retail universe and incorporate new entrants.

ETF Details

Key Facts

Issuer:
ProShares ETFs
AUM:
$60.9m (as of Aug 31, 2026)
Net Expense Ratio:
58 bps
Inception Date:
Jul 13, 2018
Index:
ProShares Online Retail Index
Dividend Frequency:
No scheduled dividend

Trading

Ticker:
ONLN
Exchange:
NYSE Arca Exchange
ISIN:
US74347B1695
Trading Currency:
USD
Domicile:
United States

Classification & Risk

Asset Class:
Equity
Asset Region:
Global
Theme:
Thematic
Economic Development:
Global Markets
1 Year Volatility:
24.84%
3 Year Volatility:
25.34%
5 Year Volatility:
32.98%

Performance

TTM Dividend Yield:
0.29% (verify with issuer)
1 Month Performance:
3.57%
3 Month Performance:
-2.38%
6 Month Performance:
-4.48%
1 Year Performance:
-1.74%
3 Year Performance:
86.06%
5 Year Performance:
-14.39%
Investment Proposition

ProShares Online Retail ETF (ONLN) delivers focused exposure to merchants that primarily sell through digital channels, capturing the migration of shopping from physical storefronts to web and mobile platforms. The approach seeks growth by systematically selecting companies whose revenue is predominantly derived from e-commerce and whose operating models leverage logistics, fulfillment technology, and data-driven merchandising; a rules-based design helps maintain concentration in pure-play operators. This can introduce higher growth and momentum characteristics alongside elevated sensitivity to freight costs, advertising markets, and consumer confidence. ONLN can function as a growth satellite within equities, an e-commerce tilt in a consumer or technology sleeve, or a tactical overlay around seasonal demand or product-launch cycles. It is suited to investors running core-satellite equity frameworks or thematic allocators seeking targeted exposure to digital retail infrastructure. Environments with improving incomes, efficient supply chains, and benign financing conditions tend to support online merchants; periods marked by cost inflation, privacy rule shifts, or sharp style rotations toward value can be challenging. A fund-specific risk is industry concentration: dependence on a handful of large platforms and marketing channels can magnify idiosyncratic shocks, making diversification and sizing considerations essential.

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