Amplify Investments launches new ETF platform in US

Feb 25th, 2016 | By | Category: ETF and Index News

US-based investment advisory house Amplify Investments has launched an exchange traded fund platform designed to introduce innovative investment strategies into the ETF marketplace. The new platform, Amplify Exchange-Traded Funds (Amplify ETFs), will complement Amplify Development, an affiliate of Amplify Investments providing strategic support to third-party ETFs that do not use the Amplify ETF brand or trust.

Amplify ETFs aims to provide a full range of marketing, distribution and operational support to clients as a means of adding value relative to competitors. The first Amplify-branded ETF is anticipated to launch later this month.

Amplify Investments launch new ETF platform in US

Christian Magoon, founder of Amplify Investments.

Christian Magoon, founder of Amplify Investments, commented: “I look forward to working with the team at Amplify and our strategic partners to continue contributing to the ETF revolution. I believe Amplify ETFs and Amplify Development’s positioning in the ETF marketplace will provide investors with access to investment strategies and market segments previously unavailable in ETF form.”

As a veteran in the ETF industry, Magoon has over than 50 ETF launches in the US under his belt. He is the founder of YieldShares, an ETF sponsor focused on income strategies, which is due to be integrated into Amplify Investments. Christian also formed Magoon Capital, a consulting firm focused on ETF product development, which participated in the launch of the first cyber security ETF in the US.

Magoon previously served as President of Claymore Securities (now Guggenheim Investments), where he led the firm’s product development, distribution and marketing efforts in ETFs. In his tenure, he created one of the fastest growing ETF businesses in the US, garnering more than $3bn in assets under management in three years.


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